Additionally, Mexico is in 56th position out of 63 countries in the digital competitiveness ranking World Competitiveness Rankingswhich has an impact on the growth, continuity and leadership of the business world, as well as state development at the economic and social levels.

For this reason, Ketoro Share 4 steps for companies to start their digital transformation in 2024.

1. Get to know the needs and technology: The most important thing in digital transformation is identifying the main needs of the business so that you can determine what type of technology will be most beneficial for the company. In this process new needs can also be discovered, for example currently Artificial Intelligence can be used in effective and fast data analysis so as to make the process more efficient and avoid problems and errors; Or it can be used to implement smart chat to replace legacy virtual assistants to improve customer experience in online shopping.

   Other trending technologies that businesses can evaluate are blockchain, cloud computing, virtual, and augmented reality.

2. Customize processes and equipment: Management must determine what changes need to be made to the organization chart to implement this solution using the selected technology. For this, it is likely that new departments will need to be opened, the digital knowledge of the collaborators who will participate in the project will have to be improved, or new talents will need to be recruited. In this case, it is important to provide adequate training to staff, both existing and new, as well as establishing a feedback process, encouraging creativity, establishing smooth and effective communication, determining incentives, and identifying leadership.

3. Set goals and measure them: Once the technology is in place, the org chart is drawn up and the team is prepared, it is critical to create clear time-bound goals, establish metrics to measure progress and clearly define the responsibilities of each collaborator. This should be within a permanent evaluation strategy that, together with performance indicators or KPIs, allows the strategy to be redefined when necessary.

4. Maintain a vision for the future: While this process of transformation is underway, it is important to understand that this is not a path that has a definite destination. Technology continues to develop. This means that companies and their leaders must update themselves daily on new trends and possibilities to develop new strategies, while their processes need to be prepared to deal with change. A company’s business model must always be able to mutate to be more efficient or even new, because the next business opportunity may be hiding behind technology that may not yet exist.

“The digital transformation process of a company is quite a challenge, including the application of new technology, firm controls and support systems to ensure that all employees feel comfortable and aligned in this change process. “If we do it right, the benefits can be so great that they allow us to discover new business opportunities, or even redefine entire business models,” he explained. Benjamin Franco, founder and CEO of Ketoro, and added: “At Ketoro we help our clients navigate their entire digital transformation process, with the goal of scaling their business in a measurable way and looking for ROAS and ROI metrics.”