When it comes to reviews about amazon and similar shopping sites, most people have developed their own approach to dealing with them.

Some use a mix of instinct and experience to decide if what they are reading is genuine, while others scan various options to try to get a general idea of ​​a product’s reputation. Of course, some people ignore it completely.

The simple fact is that it is very difficult to determine exactly whether what we read was posted by a genuine customer or by someone who was paid to give false compliments.

Amazon has struggled to maintain fake reviews of your site for yearsand has poured large sums of money into automated and human-based systems to try to stay on top of the situation.

The online shopping giant’s latest attack on fake reviews led him to sue the administrators of more than 10,000 Facebook groups accused of organizing a scheme involving fake reviews that ended up on Amazon.

“These groups were formed to recruit people willing to post misleading and incentivized reviews on Amazon stores in the US, UK, Germany, France, Italy, Spain and Japan,” said company in a post on its website.

He added: “The scammers behind such groups solicit fake reviews for the hundreds of products available for sale on Amazon, including car stereos and camera tripods.”

One of the Facebook groups named in Amazon’s lawsuit is called Amazon Product Reviews. It had more than 43,000 members when Facebook-owned Meta launched it from its platform earlier this year. Amazon said group administrators tried to hide their activity and avoid detection by slightly changing the spelling of words in phrases designed to alert AI-powered software looking for fake reviews.

Amazon says it has more than 12,000 employees worldwide who work to protect its shopping site from fraud and abuse, including fake reviews.

Another team employed by Amazon was tasked with identifying fake review schemes on social media platforms including Facebook, Instagram, TikTok, and Twitter. Any abuse detected is reported to the company, which is expected to remove the malicious content.

“Our team stopped millions of suspicious reviews before they were seen by customers, and this lawsuit goes one step further to uncover perpetrators operating on social media,” Amazon executive Dharmesh Mehta said of his latest action. “Proactive legal action targeting bad actors is one of the many ways we protect clients by holding bad actors accountable.”

Publisher Recommendation