– This should be a historical low for the Advent TV calendar, longtime advertising person and writer Ingebrigt Steen Jensen (67) told Dagbladet.
NRK’s new Christmas calendar concept involves 24 TV faces competing against each other every day until Christmas. The tasks can be many, and sometimes embarrassing, like decorating the best gingerbread house, or melting ice cubes with body heat.
Despite the failed roll of the dice by VG, who didn’t let themselves be dazzled by the celebrity concept, the program was well received by the public. The weekend’s episodes made it to the top 10 list of most-watched programs on NRK.
“Has NRK TV ever broadcast anything more childish and meaningless than a “24 star Christmas calendar” that runs for ten minutes every night at the peak of Advent?”, wrote Steen Jensen in a post on his Facebook page.
It starts with a bang
The program has exceeded all expectations, according to Mirja Minjares, project editor at NRK.
The first episode was aired with a total audience of 821,000, a number that has not been surpassed by subsequent episodes.
– We are pretty sure that this is fun content that has good conditions to achieve the goal of giving the audience a nice daily break from the Christmas barrage, but so many viewers have to think the same as us, we are completely satisfied with that, he said further .
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