Italy has been rocked for several days by the rumours. News that puts famous companies Amazon close to purchase Naples They resonate with more power. If confirmed, it would be a historic ‘hit’ in Italian football and sport around the world.

One of the largest companies on the planet, from which many of us have at some point obtained products, making our economic fortunes and legacy even stronger, historic club owners. This is what could happen if the current president’s goals were finally met.

the famous Aurelio De Laurentiis is facing the difficult situation of having to sell his own club and wants to leave it in the best hands. He already has different power interests on the table and one of them could be the interest of the company he leads Jeff Bezos, who has received a call from the president of Napoli himself to dare to take this important step.

Trouble for De Laurentiis

The current president of Napoli, Aurelio De Laurentiis, is facing a problem. He needs a reliable buyer for his club because of the rules that will apply to Italian football from the 2023/2024 season. The high echelons of transalpin football want to end owners owning multiple clubs at the same time and that is why they will ban the same person from owning two teams.

The De Laurentiis family, who lead and own the club through the Filmauro company, also own another team, the bar, who currently play in Serie C. However, due to their own business interests, the club they want to stop is Napoli in the lead and for this reason they are already looking for a different solution.

The ideal plan would be to find a buyer who, in addition to paying well for the operation, would allow Aurelio to continue on as part of the board of directors in charge. That is, instead of being the owner, becoming the president, general manager or salaried manager who continues to control the club, but without violating the new laws.

For this reason, the option of Amazon, a company owned and directed by Jeff Bezos, seemed to him an unbeatable choice, as he saw it feasible to design the club’s new organizational chart to his liking. He didn’t want to leave his command post, but circumstances forced him to find a solution as soon as possible. This isn’t the only way open to him, as De Laurentiis, who has been looking for Jeff Bezos, has other proposals on the table.

why jeff bezos

In recent months, the owners of multinational e-commerce companies have shown great interest in running a very important business in the Naples region. However, his business interests have nothing to do with football or sports. It was the intervention of Aurelio de Laurentiis, his powers and relationships that had allowed him to reach Bezos to convey this possibility that he had not yet mastered.

As time goes by, the probability of a purchase moves away or approaches depending on who is being asked for. The Italian media have been watching this tug-of-war for a few days now where Bezos, for now, doesn’t appear to be soaking wet. Still the president of Napoli, apart from Bari, does not sew without thread and his good information makes him aim wisely.

Jeff Bezos launches a major business project in Naples. He was interested in acquiring several companies, land and buildings in the area to continue expanding his empire. However, the goal is set in two aspects. The first was the port of Naples, as he wanted to take over partly to control his business. Naples city port, very close to the main square Garibaldi and from Municipality, two of the most important in the city, is one of the largest ports in Italy and one of the largest in the sea valley Mediterranean. It has significant annual traffic.

As if this wasn’t enough, Bezos set his sights on another project, space travel. You want to convert your company Origin Blue in space system controller Campania. This negotiation was carried out by one of the entrepreneur’s right-hand men, Michael Mallari, and has made progress in the last two months.

And between comings and goings, meetings and business, De Laurentiis has also managed to pitch his proposal to Amazon to take possession of Napoli. And he seems willing to achieve it even if he has to devote all his time and effort to it. He has clear hopes of achieving it and will continue to be acting president for as long as the law allows.

Amazon-Naples Relations

One of the keys to a possible deal is that ownership of the club will not go directly to Jeff Bezos, but the intention of all parties is to show that Amazon is positioning itself as the owner of the entity. One of the most important and well-known companies in the world acquired one of the most historic teams in European and Italian football. With the leap in economic power the club will need by joining a company that has billed nearly 400,000 million euros in the last year.

De Laurentiis, whose mind lit up when he learned that Bezos’ business was falling apart in Italy, had good relations with everyone connected with the high echelons of the multinational. And the Amazon and Naples have a long history together. This is not the time for them to sit down to talk and negotiate successfully.

The e-commerce company and the Neapolitan team sealed one of the most important deals in the history of Italian football a few years ago. In the summer of 2018, Napoli became the first team in the world to launch their own store within the Amazon platform.

In other words, Partenopeo not only has its own online shop to buy club products like other teams, but also has its own branch in one of the most important e-commerce companies in the world. In the early universe of Bezos, shop from the italian set available on the domain great Britain, Italy, German, France you Spanish.

It was a real success for Aurelio de Laurentiis, who joined their path with a company with tens of millions of users on the planet. A move that made them pioneers and was the beginning of their landing WE and all North America. Different growth models.

As if this weren’t enough, the company’s Amazon project as the new owner of Napoli will take a few steps. In addition to rumors of the use of the brand’s own services, such as the possible implementation of a multimedia and audiovisual space, there is a new name for the stadium. which is old St. Paul, renamed to Diego Armando Maradona Stadium after the death of the Argentine star, it will be called Amazon Arena Maradona. It is important to see that such a welcome has a new denomination among fans.

overtake Saudi Arabia

After the business Jeff Bezos wanted to do in the city and the long relationship between Amazon and Naples, there was a third aspect that De Laurentiis desperately wanted a “yes” from the American entrepreneur. It’s about stalking economic power Saudi Arabia.

One of the great proposals Bezos has is Nawaf bin Faysal Al Sa’ud, President of Saudi Al-Hilal Club and former president Saudi Arabia Olympic Committee. The purpose of this economic power is to gradually enter the club. First as main sponsor and then making the jump to ownership and management.

However, De Laurentiis wants to avoid this at all costs as that would not guarantee his continued existence at the club. Although a deal with an Arab power would be a long way off, more advanced would be its inclusion as a sponsor. However, the Italian businessman hopes Amazon’s arrival will definitively violate the principles of the deal, as Bezos’ company will be obliged to advertise its brand and products and not Arab interests. Amazon is a way to scare them in every way.

It will be important to see what the future holds for this auction that De Laurentiis has submitted to Napoli and whether he can finally convince Jeff Bezos for Amazon to buy the club. Otherwise, perhaps the future of the Parthenopeans is closer to Saudi Arabia than they would like.

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