KPMG CEO Outlook 2023: Driving growth

Artificial intelligence (AI) is transforming nearly every field of human endeavor, becoming increasingly integrated into aspects of daily life, business, and society. As some tools become more popular, CEOs around the world are increasingly realizing the seemingly limitless potential of these tools, and are seeking to invest in them and explore their capabilities.

In this case, the CEOs have made IAG a top investment priority. In this regard, the survey shows that 70% are investing heavily in this sector because they consider it a competitive advantage in the future, and most (52%) expect a return on their investment within three to five years. In fact, increased profitability was cited as the number one benefit of implementing it within the company (22%).

But according to KPMG global technology report 202355% of organizations say progress towards automation is delayed due to concerns about how AI systems make decisions.

Therefore, despite the desire to continue their investments, CEOs recognize that emerging technologies may present risks that must be addressed. In this case, 57% cited ethical challenges as the main concern in implementing IAG, followed by lack of regulation. So, as scrutiny and regulation of AI increases, companies need policies and practices that can be safely articulated and enforced.

In addition, the Directorate General is also grappling with AI technology that has increased cyber security risks, because although AI can help detect cyber attacks, 82% believe that AI can also pose new dangers by providing new attack strategies against enemies. Even with all the attention paid in recent years, almost three in ten (27%) are still unprepared for the possibility of an attack (compared to 24% in 2022), while more than half (53%) say yes. .

It is important for CEOs to lead from the front, ensure their organizations adopt responsible and robust AI frameworks, and focus on corporate safeguards and governance.

Roderick Gilbert

"Entrepreneur. Internet fanatic. Certified zombie scholar. Friendly troublemaker. Bacon expert."

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