Adidas and Peloton will continue to run together. The German company, one of the world’s largest fashion and sports equipment operators, has announced a renewed alliance with a US company. home fitness for the third time. Details of the deal have not been released.
Alliance occurs for the first time in full explosion from home fitness, stems from the strong demand generated by confinement in 2020 and which means that Peloton is increasing its business.
Peloton and Adidas have presented a new collection made with recycled materials and made with the performance technology of the German company, di all segments in which Peloton operates. In addition, the collection is inspired by the graphics and icons used by the American company.
Adidas has been inspired by the Peloton graphic and icon in its new collection, available in the US, Canada, UK and Germany.
The collection includes tank tops, leggings, shorts, crew neck, sports bras, and jackets ranging from $35 to $90. The collection can be purchased on the Adidas and Peloton e-commerce sites.n Adidas stores in USA, Canada, UK and Germany.
“Fitness at home is constantly evolving, the importance of connectivity for coaches and the fitness community is very important, this has been the inspiration for new collections”, explains Aimee Arana, product director of the German company.
The German company closed the third quarter with a turnover of 5.752 million euros, just 3.4% higher than a year earlier, and an adjusted forecast due to a slowdown in the Asian giant and disruptions in the value chain. The net result in the third quarter was 960 million euros, 76% more, but gross margin contracted by 1.5 points, up to 11.7%. In the first nine months of accumulation, Adidas’ turnover increased 21.1% to 16,096 million euros, and the net result was multiplied by four to 1,369 million euros.
In the third quarter of 2021 and Peloton’s first fiscal year, the company suffered a loss of $376 million, compared to last year’s 69.3 million profit in the same quarter. Gross operating results (ebitda) for the period were negative 233.7 million dollars, compared to positive 118.9 million dollars in the previous period. Additionally, it posted revenue of $805.2 million in the fiscal first quarter of 2022, which ended September 30. 6.2% higher than the same period last year.
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