A group of Paraguayan entrepreneurs attended the Meta Summit, the most important face-to-face meeting in Latin America where experiences related to consuming audiovisual products from various social platforms were shared. Paraguay presence is possible through Cisneros Entravisión Paraguay, the company’s only authorized retailer for our country.

The Paraguayan ambassadors are Bruno Yuli, marketing manager of Cervepar, and Carolina Riveros, general manager of Tupí, who can share with their colleagues from the region, representatives of well-known brands and content creators. The event was themed with the motto “Video is what moves us. This is how we talk, engage and create.”

Regarding this opportunity for Paraguay presence, Riveros thanked the retailers that have been authorized by Meta in Paraguay, and assured that they are eager to accept the changes that will be put into practice in the business of everything that helps improve operations. Meanwhile, Yuli emphasized that from our country it is possible to become a “benchmark” for the region, promoting a “test and learn” mentality. In essence, he added: “Having a partner like Cisneros Entravisión will help us further improve our agility to produce more and better content.”

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Meta Summit is an event about consumption of audiovisual material through their social networking platforms and business opportunities for brands and partners created from consumer behavior. In addition, the way content creators, thanks to new tools such as augmented reality, analyze their creativity and innovation.

They point out that, in recent years, video consumption has quadrupled in the world, and today half the time people spend on Facebook and Instagram is spent watching audiovisual material in all formats. Meta, the American technology and social media conglomerate, is the parent company of Facebook, Instagram, WhatsApp and other subsidiaries, products and services created by Mark Zuckerberg.

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Today, it is one of the most valuable companies in the world and is part of the five largest technology companies along with Microsoft, Amazon, Apple and Alphabet-Google. Since its transformation, Meta has aimed to make the metaverse a reality and help people connect, find communities and grow businesses.

The Paraguayan entrepreneurs were part of a Meet & Greet with Maren Lau, Meta’s Vice President for Latin America, and visited Meta’s Headquarters in São Paulo, where they participated in a “Metaverse” presentation led by Bruno Scarenello, Meta’s Cliet Regional Partner. and “Discovery and Commerce” is led by Ana Cavaleiro, Meta Product Manager for Latin America.

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