TikTok launches a page dedicated to Spanish-speaking users in the United States

TikTok announced the launch of the Sounds in Spanish page, meant to demonstrate the platform’s commitment “to music, culture, artists, creators, and the Latinx community” in the US.

The network said in a statement that the page, launched Tuesday in conjunction with the Latin Grammy organization, will be the primary destination for Latin music and artists on TikTok “to reach Spanish-speaking users in the United States in a meaningful way.” .

He noted that the Voice in Spanish page is accessible to all users in the United States who have a mobile operating system or TikTok app set to Spanish.

“This page will have many familiar playlists such as TikTok Viral along with an expanded selection of playlists dedicated to Latinx music, trends and subgenres such as Rising Artists, Latinx: Women, Tropical, Latin Indie, Bachata, TikTok Dance, Regional Mexican, Pride (LGBTQIA+), and others”, he explained.

Likewise, he pointed out that within the page, TikTok will launch four special playlists featuring all Latin Grammy nominations in four categories (Record of the Year, Album of the Year, Song of the Year, and Best New Artist).

The Latin Grammy playlist will appear in the main section of the Sounds in Spanish page along with 15 additional playlists dedicated to Latin music, from reggaeton to Mexican regional to indie and Latin pop, he explained.

The text quotes Colombian artist J Balvin, who thanked TikTok for continuing to support him “and help spread Latin culture around the world.”

Matt Thompson

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